Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places.The Google Advertisement on a page that hosts a Petition against POSCO
My problem with this
- The Internet remains relatively free from "manufactured consent" when you compare it with the rest of the mainstream media.
- We have many studio anchors posing as experts on TV who know so little about so much. A good example is how little they know about the tragedy of Kalinganagar.
- Mining is tearing into the lives of Indian citizens in many parts of the country. Getting news and information about the violations by mining corporates has been an uphill battle.
- It is not strange that the mining lobby and the main-stream media including the Tatas are bed-fellows.
- NOW, we have PR spin doctoring creeping rapidly into the Internet and on forums where one could get some independent and factual information. It's being hijacked by "advertising".
- Doesn't matter where you pitch a tent - the spin doctors seem to creep up right behind you - and start screaming louder than you!
- We need to start reclaiming some spaces. We will be foolish if we let every single space that we have be hijacked by people who have a horrendous track record like TATA
- They may have the financial muscle to buy up google ad-space and bury the truth in Page 5 of a Google search and they are not afraid of using it.
- I would be naive to say that I did not see it coming. I was surprised to see it on the petition and the PR site that they have put-up.
For folks who are interested in the other side of the story - and don't need to be fed information from a PR spoon coated in unadulterated cow dung - I strongly suggest that you visit - http://orissaconcerns.net/